The new generation in the Norwegian design field is characterized by a change of pace. Scandinavian heritage has been a great source of inspiration for designers in Norway. Quality, functionality, and a toned-down minimalistic expression have left their mark on products. Over time, sustainability and climate challenges have influenced what is designed and developed.
At the same time, manufacturers and the larger design industry have had a great deal of influence, leading to a conformist and homogeneous expression. With the new generation, there has been a reaction that challenges the established, where designers need to find their own expression in the present.
We also find several abstract interpretations of products that are intended as a function. These interpretations are experimented freely in clay, in a piece of raw nature, or in the recycling of something that is basically waste. The analog and handmade in the face of a digital and virtual world. Roots from trees, the mystery of the forest, and burnt wood contrast with surfaces that are smooth, defined, and modernist. Natural materials and processes that take time, with imprints of the hands in their creation. Designers go back in time and bring out traditional techniques and the use of raw materials from nature, but they make it their own. The expression is wild, organic, and unique.
Read our interview with curator Kirsten Visdal on Adorno Editorial.